Time for multiplay? An analysis of bundling services in the Swedish telecommunications markets
Conference: CTTE 2011 - 10th Conference of Conference of Telecommunication, Media and Internet Techno-Economics
05/16/2011 - 05/18/2011 at Berlin, Germany
Proceedings: CTTE 2011
Pages: 9Language: englishTyp: PDF
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Authors:
Srinuan, Pratompong; Bohlin, Erik (Department of Technology Management and Economics, Chalmers University of Technology, Göteborg, Sweden)
Abstract:
This paper provides an analysis explaining the factors that determine the consumer’s decision on bundling service in the Swedish telecommunications market. A multinomial model is employed to examine empirically whether the discount, service provider and socio-economic factors can explain the consumer's decision. The data from a national survey in 2009 commissioned by Post- och Telestyrelsen (PTS), the Swedish telecommunications regulator, are used for the analysis. Based on the findings, the discount, service provider and level of income have a potential impact on the decision to buy bundling services. Every service provider has a different strength in bundling services that depends on its core business. Telia would be better off offering triple-play while others may need to focus on double-play.