How to overcome the market entrance barrier and achieve the market breakthrough in AAL

Konferenz: Technik für ein selbstbestimmtes Leben - 5. Deutscher AAL-Kongress
24.01.2011 - 25.01.2012 in Berlin

Tagungsband: Technik für ein selbstbestimmtes Leben

Seiten: 6Sprache: EnglischTyp: PDF

Persönliche VDE-Mitglieder erhalten auf diesen Artikel 10% Rabatt

Autoren:
Wichert, Reiner (Fraunhofer-Allianz Ambient Assisted Living, c/o Fraunhofer-Institut für Graphische Datenverarbeitung, Darmstadt, Germany)
Furfari, Francesco (CNR-ISTI, Pisa, Italy)
Kung, Antonio (TRIALOG, Paris, France)
Tazari, Mohammad Reza (Fraunhofer-Institut für Graphische Datenverarbeitung, Darmstadt, Germany)

Inhalt:
Since the changing demographics the European Commission as well as near all national funding organisations see the necessity to support assisted technologies through huge funding instruments. Despite its tremendous market potential, AAL (Ambient Assisted Living) is still on the cusp of a mainstream break-through. A lack of viable business models is considered almost unanimously to be the greatest market obstacle to a broad implementation of innovative AAL systems. This paper describes the sustainable approach by universAAL and AALOA to overcome this market entrance barrier by mobilizing the AAL community and influencing the funding programs to achieve the market breakthrough in AAL. To reach this goal AALOA together with e-Inclusion of the European Commission organized the AMB'11 workshop for supporting companies developing AAL solutions to achieve the market break-through which was supported by the AAL Association AALA. It was agreed between AALOA, e-Inclusion and the AAL Association that the community should continue to discuss in order to agree on a set of proposals with concrete action points, which has taken the shape of a declaration made public during the AAL forum in Lecce in September 2011. Finally this Lecce Declaration has been supported by 42 projects and organizations and was provided to the policy makers like the EIP-AHA steering group, European Commission and AAL Joint Programme. But even the Lecce Declaration was a big success it was only a first step and we are facing a long, rocky road until we reach the enthusiastic goal to overcome the market entrance barrier and achieve the market breakthrough in AAL.