Airline Member Customer Value Analysis: Data Visualization

Konferenz: ISCTT 2021 - 6th International Conference on Information Science, Computer Technology and Transportation
26.11.2021 - 28.11.2021 in Xishuangbanna, China

Tagungsband: ISCTT 2021

Seiten: 5Sprache: EnglischTyp: PDF

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Zhong, Haipei (Zhuhai College of Science and Technology, China)

In recent years, the vigorous development of the transportation industry has attracted a large number of customers, especially those in the aviation industry. However, for airlines, the pressure of competition has increased year by year; on the other hand, there are also competing relationships among different airlines. Therefore, for airlines, how to retain customers has become the key to the problem. In fact, using the various customer factors provided by the existing churn customer information data set can use the data visualization means of data analysis to analyze the behavior of churn customers. In addition, relevant marketing strategies can be proposed to improve the business level as much as possible.